Check WhatsApp Business Platform messaging rates by recipient country and message category. USD remains the base currency for this rate card, with optional approximate OMR and AED views for GCC businesses.
Quick reference for the markets most relevant to Linkway customers. USD is the primary currency and shows the Meta rate-card value directly. Switch to OMR or AED for approximate converted values.
Choose a market, category and quantity to estimate Meta's messaging charge. This estimate does not include the Linkway WABA subscription, taxes or other applicable charges.
Search by market. Rates are shown per delivered message. Authentication below refers to the standard authentication rate; special international authentication pricing, where applicable, is not included here.
| Country / Market | Marketing | Authentication | Utility | Service |
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The Linkway WABA subscription gives you access to the platform features. Meta messaging charges are a separate usage cost based on delivered WhatsApp messages.
Promotions, offers, product announcements, re-engagement and other business-initiated marketing messages.
Transactional updates such as order status, invoices, delivery notices, reminders and other user-requested updates.
One-time passwords, login verification, account recovery and other authentication use cases.
Customer-service messages sent under Meta's service-window rules. Free allowances and billing treatment can change with Meta policy.
Meta may revise WhatsApp Business Platform pricing periodically, including quarterly pricing updates. This Linkway WABA rate card is designed for easy GCC reference, while Meta remains the authoritative source for current message rates, market groups, volume tiers and pricing policy.